Let’s Review It

Happy Friday Y’all!

I’ve been that friend who says “tomorrow” but never posts… until now!

Welcome to the FIRST edition of Let’s Review It, where I share social news, creative ideas and updates from your marketing gworl’s world.

Jacquemus x Aunty Bemi

Your brand is nothing without community.

Let’s keep it real: TikTok creator Bemi Orojuogun (@omo.oroje) has zero connection to JACQUEMUS. She simply stands by the roadside, capturing short videos of buses. That’s it.

But here’s the thing: that simplicity pulls people in. Familiarity builds trust.

Jacquemus tapped into this brilliantly. In just 18 hours, their collab delivered:
📈 2M impressions
✨ 254.8k likes
🔥 8k saves
🔂 29k shares

It’s not about doing what everyone else does - it’s about doing what makes sense for your audience.

Imagine if Bemi had filmed by Jacquemus' new store or if their ads were on the buses she films. Subtle positioning, big impact.

Not every brand can pull this off, but when done right? It works.

Cano Water’s Social Content

I recently came across this video on TikTok by Brittfusilie.

Perfect example of creating relatable content that subtly positions a product.

Picture this: Content that draws viewers in with humour and simplicity.

If Cano had a pantry fully stocked with their water. It’s subtle but visually memorable, naturally planting their product into everyday scenarios that drive demand.

🎯 Aquarius Creative - Influencer Marketing Executive
Glasgow, London & Manchester | View Role

🎯 The Walt Disney Company - Content Marketing Coordinator
London | View Role

🎯 American Express - British Airways Consumer Marketing Executive
London | View Role

🎯 Ogilvy UK - Influencer Account Executive
London | View Role

🎯 ASOS.com - Creative Lead
London | View Role

🎯 HubSpot - Mid-Market Account Executive
UK | View Role

🎯 That Lot - Midweight Creative (6 Months)
London | View Role

🎯 Flo Health Inc. - Creative Strategist (Performance Marketing)
London | View Role

Did We Just Hit Another Milestone?

I’m 15k up on LinkedIn! (Well, I hope by the time this goes out I’ve hit 15k otherwise y’all mind your business 🤣😅)

This year has been extremely transformative - thank you for being part of the journey. LinkedIn gave me purpose and opened doors, but you all made it worthwhile. Here’s to more growth ahead!

Thanks for reading! If you’re not already, follow me on LinkedIn 😊

And let me know what you’d love to see in the next edition of Let’s Review It!

↳ P.S: I’m still navigating my way around this so be easy on yo gworl; reply with some feedback pls 🥹