Spotted: You, Stepping into 2025 with Main Character Energy 🫦✨

We made it loves! Welcome to 2025 - a year for fresh starts, BIG moves & unlimited potential. It’s giving: bright, blessed & highly favoured.

This is your year to surpass your goals, step unapologetically into your purpose and watch the blessings you’ve been waiting for finally unfold. Because guess what? God can & GOD WILL!

The vibe for 2025? Intentional. Confidence. And just the right touch of audacity. Because, why not?

It’s time to bet on yourself, go all in & make this year your best yet. Trust me, it’ll be worth it.

xoxo

Featured Campaign: Rhode Skin

Rhode Skin had us all in a chokehold throughout 2024. From their exquisite Coachella activation (a literal Instagram aesthetic board come to life) to their London pop-up with queues snaking around corners. Rhode wasn’t just marketing - they were creating cultural moments.

Every move felt intentional, deeply aligned with their brand and flawlessly executed, solidifying their presence in the beauty space.

Why This Worked:
1️⃣ They mastered the balance between exclusivity and accessibility.
2️⃣ They didn’t just sell skincare - they sold a lifestyle.
3️⃣ Their storytelling and aesthetics stayed on point.

Rhode really set the blueprint for 2024.

Honorable Mentions: Brands Who Went Crazy ‘24

✨ Monzo’s Social Media Activations: Playful, relatable and reactive content across X, LinkedIn & TikTok made them the brand to watch. Reactive marketing? Check. Viral moments? Double check.

✨ Blank Street x Melissa’s Wardrobe: This collab was a case study in authentic influencer alignment. Blank Street tapped into Melissa’s engaged audience which increased their brand image and of course £££. Trust, relatability and cultural relevance? Triple threat.

✨ Marc Jacobs’ Influencer Alignment: Their partnerships weren’t just collabs - they felt like the birth of trends. Seamlessly aligned and impossible to ignore.

✨ Aldi’s Banterous Marketing: Aldi proved again why they’re the king of reactive marketing. Cheeky comebacks and quick references kept them relevant and engaged.

✨ SKIMS’ Relevancy Game: Kim Kardashian knows how to stay in the headlines and it translated seamlessly into SKIMS’ awareness. Clout is currency and they’re spending it wisely.

Marketing isn’t just about big moves - it’s about strategic ones.

2025 is about spending budgets like it’s chess, not checkers ♟️

Let’s talk Topicals - they went on a brand trip to Switzerland in 2024. While it was a nice way to spread awareness, they could have got more for their buck if they collaborated with UK makeup artists who already influence their target market.

My picks:
1️⃣ Lletitia → Maya Jama’s go-to MUA
2️⃣ PaintedbyEsther → Naomi Campbell’s artist
3️⃣ Breelliantmua → Leomie Anderson’s glam expert

Their celebrity clientele means built-in access to highly engaged audiences who already trust their recommendations.

The takeaway:
↳ Relevant influencers
↳ Engaged audiences
↳ Loyal customers

= Real ROI 💰

🎯 Charlotte Tilbury Beauty -Global PR & Communications Coordinator
London | View Role

🎯 Frive - Creative Strategist and Content Producer
London | View Role

🎯 OLIVER Agency - Social & Community Manager
England | View Role

🎯 Warner Bros. Discovery - Social Media Manager
England | View Role

🎯 Billion Dollar Boy - Senior Social Strategist
London | View Role

🎯 Daily Dose Juice - Marketing & Brand Lead
London | View Role

🎯 Brainlabs - Senior Manager, Influencer
England | View Role

🎯 Itsu - Social Media Content Executive
London | View Role

🎯 Harrods - Beauty Creative
London | View Role

📚 Upskill Opportunity: HubSpot’s Free Social Media Certification

#Keepingupwith Stephanie J.

"He cuts off every branch in me that bears no fruit, while every branch that does bear fruit he prunes so that it will be even more fruitful." John 15:2

We’re stepping into 2025 with clear intentions and BIG boy energy! 🎧🫧

I’ve kicked off the year with 75 Hard and a brand new health journey. To stay accountable, I created a group aiming to hit 10k steps/day, starting 6th January. Join from anywhere in the world: #OnTheMove

SOLD OUT!!! The Gallery Creatives Launch event is happening (tomorrow) 4th January at Samsung KX in London. I’ll be speaking alongside Stephen and if you’ve got tickets, pull up!

Want to take your personal brand to the next level? Book me for a 1:1 session here!

Also, if there are any networking events I should know about, don’t be shy - hit me up! I’m always ready to grow, learn and meet new faces.

P.S: Beehiiv won’t let me reply to comments 🥲 but I want you to know I see and appreciate every single one of you who’s supported the newsletter so far. You’ve made this journey so fulfilling and I’m so grateful.