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Hi! Hello! Hola! Bonjourrrr! 💋

This segment is brought to you by OFF BRAND Academy.

And if you didn’t know before, this is your sign to lock in like never before. I hear the same thing all the time:

“I don’t know what to post.” “I don’t think I’m interesting enough.” “I run out of ideas.”

Let me be real with you; it’s not a creativity problem… You’re having a system issue.

So clear your diaries for 5th May, because that’s about to change.

I’m hosting a live session breaking down:

→ how to build your content system
→ how to create from your own experiences
→ how to never run out of content again

Register here: https://app.heartbeat.chat/letsreviewit/events/1F6D40

See you there 👀

Social News 🗞️ 

Featured Campaign: Rhodes at Coachella

Does rhode ever miss…? Because every year, brands show up to Coachella, but very few actually understand Coachella. Most brands treat it like:

→ an event
→ a moment
→ a quick PR win

But the clued up ones? They treat it as time to market for the event and create FOMO for those watching from the outside.

From the visuals to the experience to the people involved…

Everything felt:

→ intentional
→ on brand
→ and made you wish you were there

And that’s the difference.

Rhode’s is building experiences people want to be part of.

The goal with marketing is not “look at us” it’s “you want to be here too.”

Honorable Mentions:

• SKIMS: subtle but always culturally tapped in

• REFY: clean girl aesthetic done RIGHT in real life

• 818 Tequila: built for the Coachella environment

(Coachella really is brand Olympics when you deep it 😭)

Software Tools 👩🏽‍💻

If you’re serious about building your personal brand, start here:

🎯 Canva - Your execution layer
Turn your ideas into actual content (posts, decks, visuals)

🎯 Notion - Your content brain
Plan your pillars, store ideas and build your systems.

🎯 Substack - Your owned platform
Don’t just build on socials, build something you own.

🎯 Taplio - LinkedIn growth + idea support
Great for staying consistent when your brain decides to switch off.

🎯 HubSpot - Think like a business, not just a creator
Your personal brand = pipeline!

🎯 Stanley (AI) - Your writing partner
If you’ve been wanting to post more consistently on LinkedIn, this is for you. It helps you write in your tone, stay consistent and actually post without overthinking.

You’ll get a 3 day free trial with my link:
https://stanley.stan.store/?ref=stephanie-j

🎯 CapCut - For quick, clean video content
If you’re not on video yet… this is your sign.

🎯 Google Docs / Notes App - Underrated but essential
Capture thoughts in real time, content starts here.

🎯 Beehiiv (alt to Substack if you scale)
For when you’re ready to turn your newsletter.

Tools don’t build your brand. But with the right system?

That’s what makes you consistent, visible and positioned.

#KeepingupwithSteph

“He cuts off every branch in me that bears no fruit. While every branch that does bear fruit, he prunes so that it will be even more fruitful.” John 15:2

Q2 has already been moving mad 😭

But I can finally say… I’m officially your newest Canvassador HELLO! Yeah… I’m about to cook with this one. So stay tuned 👀

Also ticked off a bucket list moment this week:

Visited the Snap office! (Full breakdown coming soon on LinkedIn, you know the vibes 😆)

Anyone want to spill some tea on Cannes Lions 👀

Closing Note 💌

If you’ve been feeling my content on LinkedIn, here’s how you can show love:

Share my page with a professional who needs it
Comment, like, repost: it goes further than you think
Forward this newsletter to someone building their brand

LinkedIn changed everything for me. From 28 followers to building a business, running workshops at agencies I once only dreamed of & turning my voice into £££.

Now I want the same for you.

Support your gworl…

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→ Add [email protected] to contacts
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