Been a minute, I know 🥲

Life’s been lifing but while I’ve been quiet here, I’ve still been loud where it counts.

Here’s the thing: sharing my ideas online has built me everything I have today. The community. The clients. The reputation.

I don’t gatekeep because marketing has shifted. The brands winning right now? They’re the ones showing up, not hiding behind “perfect timing” or “secret strategies.”

Keep it in drafts? No one sees it.
Post it? Everyone knows where it came from.

That’s how I’ve turned free ideas into paid strategy, by being visible enough for the right people to find me.

So if they copy? Good. It’s got the Stephanie J stamp of approval now.

Question is… how are you showing up?

Social News 🗞️ 

Featured Campaign: MAC AIR - The Launch That Took Off ✈️

This isn’t your average product drop.
MAC Cosmetics turned their Lip Glazer and Lipglass Air launch into a full-blown cultural moment and it was chef’s kiss

Here’s the play:
→ 40 top-tier influencers across the UK invited with one instruction: “Come runway ready”
→ An in-flight masterclass, Moët Hennessy cocktails, DJ Mercedes Benson, cockpit content moments…
→ A surprise appearance from Zoë Lister (yep, that Jet2 Holidays voice) with a MAC remix of the viral ad.

From the secrecy to the execution, it wasn’t just a beauty event, it was an experience people had to talk about. 10’s across the board & perfectly aligned with MAC’s cultural edge.

Honorable Mentions:

• Kehlani’s “Nini’s Fluff & Fold” 🫧
  Free laundry services for mothers to promote her single Folded. It’s purpose-led marketing done right, rooted in community care, not today’s clout-chasing mess.

• Hinge’s ‘No Ordinary Love’ on Substack 📚

  Dating apps battles but Hinge doubled down on story. They hired contemporary writers, published real couple stories in print + Substack, partnered with BookTok influencers and even ran book clubs in NYC and London. The result? $152M in Q1 revenue (up 23% YoY)

• White Fox Boutique Safari Trip 🦒
  Forget the beach. They flew creators to South Africa for a luxury safari brand trip. Original, immersive & way too stylish to ignore. This is how you keep influencer marketing fresh.

Creative Concepts💡

TfL… you’re missing a trick 👀

The Peckham Pimps have turned the commute into content.

→ London as the stage
→ Presence as the product
→ Every passenger a potential co-star

TfL x Peckham Pimps: Summer in the City
Celebrate London’s spirit through the people who are the culture.

It’s storytelling.
It’s experiential.
It’s authentic influence happening in real time.

💡 Tagline: “Oyster cards aren’t just for travel; they’re your ticket to London’s culture.”

Because right now the Pimps are doing more for tourism than most brands with a budget.

Job Board 👩🏽‍💻

🎯 PrettyGreen - Creative
London | View Role

🎯 Numan - Social Media Lead
London | View Role

🎯 GAUCHOS - Social Media Manager
London | View Role 

🎯 Bending Spoons - Junior Content Strategist
London | View Role 

🎯 University of East London - Digital Content Officer
London | View Role 

🎯 University of Arts London - Social Media Executive
London | View Role 

🎯 John Lewis Partnership - Communications Assistant
London | View Role 

📚 Upskill Opportunity: Introduction to Social Media Marketing

#KeepingupwithSteph

"Come to me, all who are weary and burdened and I will give you rest." Matthew 11:28

22k on LinkedIn.
Still feels mad to type that.

Almost 2 years ago, I started building my online currency.
Now? I’m speaking at places like VaynerMedia, walking people through how to cash in on theirs.

Fear could’ve kept me quiet.
The “not ready yet” voice could’ve kept me in the drafts.
But your voice is your value, inside and outside your 9-5.

Since the last newsletter drop, I’ve:
✨ Spoken at VaynerMedia on LinkedIn leverage
✨ Survived my first MAD//FEST (and came home with 7 networking commandments)
✨ Added a fresh shot to my portfolio (prepare to be sick of me 📸)
✨ Lined up some things that… let’s just say, you’ll want to keep an eye on my LinkedIn + TikTok for 👀

And the big focus?
I’m taking these personal branding workshops into companies.
Helping teams turn presence into pipeline and employees into brand assets.

If you want me at your next session, you know where to find me: [email protected]

This season’s all about showing up.
Loud. Clear. And on-brand (even when it’s off-brand)💋