Let’s Review It

And there you have it, the last newsletter of the year! 🥹 I hope y’all don’t miss me too much.

Wishing you a Merry Christmas & a Happy New Year in advance 🎄 May these final days of 2024 be filled with food, gifts & pure vibes!

Featured Campaign: Duolingo x Squid Game

Duolingo x Squid Game is the cultural campaign brands should be taking notes from.

When Season 1 of Squid Game dropped, Duolingo reported a 40% surge in Korean learners. For Season 2, they leaned all the way in.

From Duo the Owl dressed as a Pink Guard to TikTok filters for Red Light and Green Light, every detail of this campaign blends Duolingo’s humour with Squid Game’s intensity.

The campaign also added over 40 phrases inspired by the show to their Korean course and plastered LA and NYC with billboards that warned, "Learn Korean to stay safe."

Why this worked:

1️⃣ They created multiple paths for engagement

2️⃣ They tapped into existing behaviour

3️⃣ They matched the show’s tone

This is how brands win. They stop chasing trends and instead become part of the culture.

Honorable Mentions:

• GIGGSMAS by Au Vodka: Planet Mars activation, A-listers in every corner and event of the year? 👀

• Sony x Olivia Rodrigo: NYC subway station transformed into an immersive fan experience.

• SKIMS NYC Campaign: Nostalgic retro meets city chic for their flagship debut.

(I hope Au Vodka don’t forget to send my invite next year 😅)

No CC today, just a reminder: CONSISTENCY will be your best friend in 2025. Ignore this advice if you want, but let me tell you - no one’s coming to save YOU!

🎯 Nothing - Senior Influncer & Culture Marketing Manager
London | View Role

🎯 M&S - Influncer & Content Assistant Marketing Manager
London | View Role

🎯 McCann Content Studios - Social Media Manager
London | View Role

🎯 Influncer - Account Executive, Client Services
London | View Role

🎯 Airbnb - Consumer Communications Manager
UK | View Role

🎯 Sephora - PR & Communication Manager
London | View Role

🎯 Red Bull - Creator Marketing Specialist
London | View Role

🎯 Innocent Drinks - Community Manager
Greater London | View Role

🎯 Havas Media UK - Account Executive
London | View Role

📚 Upskill Opportunity: HubSpot’s Free Social Media Certification

December has been quiet for me - I wasn’t burnt out; I just needed stillness. Apologies to anyone trying to reach me, I needed time to breathe. Here to say I’m good, just refocusing on what’s ahead.

Now for some exciting news: Not me being named one of the Top 25 Marketers to Follow in 2025 by Girls in Marketing 🥹💗

Me & Stephen will be speaking at The Gallery Creatives launch event. Catch us at Samsung KX in London on 4th January 2025 (Yes, talk to us nice pls!)

And that’s not all.

I told y’all 2025 we are stepping in HOT!

I’ll be hosting a virtual webinar on Personal Branding in February 2025 - details coming soon 🙈

Honestly, my personal brand journey feels surreal to me. God’s blessings keep unfolding and 2025 is looking real life changing sweetieeee!

P.S: More announcements dropping in January - stay tuned!

Leave a comment and let me know what your personal vibe is for setting the tone in 2025 👀 & if you got this far, drop “🌲” in the comments!