Welcome to drop 2! 6 edits left. No turning back now 🤷🏽‍♀️

We started this series with one promise: no BS, no gimmicks… Just straight methodologies to get your LinkedIn all the way right.

Last time? I showed you what this journey looks like. Today? We're building.

First building block: pillars.

Without them, you're just noise. With them, you're memorable.

Let's get into it.

UNFILTERED BRANDING 🎓 

We’ve locked your pillars.
We’ve locked your schedule.
Now it’s time for the part that separates content from connection: your writing!

Anyone can post. Not everyone can make people stop scrolling and follow them.

Here’s the truth:
Good writing = clarity
Great writing = resonance

The secret? It’s not about sounding “professional.”
It’s about sounding like you.

When I ghostwrite, I don’t just type. I channel.
⚡ Tech founder → I think in code
⚡ Creative director → I see campaigns
⚡ VC → I hear numbers

Most of y'all writing like you're submitting a dissertation. Nobody follows academic papers. They follow humans.

That’s what you need to do for yourself:
Don’t write like LinkedIn. Write like you (on your best day of course).

Here’s the Week 2 Framework:
1️⃣ Hook first → If the first line doesn’t grab, nothing else matters
2️⃣ Keep it punchy → If you ramble, cut it. Always
3️⃣ Story > statement → Facts inform. Stories stick
4️⃣ End with intention → Question, CTA or thought-provoking close

Your job isn’t to write “content.”
It’s to write timestamps.
Proof of who YOU are, what YOU know & what YOU’RE building.

Job Board 👩🏽‍💻

🎯 Lloyds Banking Group - Digital Analytics Manager (Marketing)
London or Bristol | View Role

🎯 Alzhemier & Suppoer Services - Marketing & Communications Manager
Gravesend | View Role

🎯 ITV - Marketing Manager (12 months)
London | View Role 

🎯 LADbible Group - Influencer Marketing Manager
London | View Role 

🎯 Simmer - Creative Strategist
London | View Role 

STEPHANIE’S TOOLKIT (NO GATEKEEPING) 🔌

"Lead me by your truth and teach me, for you are the God who saves me. All day long I put my hope in you.” Psalms 25:5

⚡ Stanley → honestly better than ChatGPT for LinkedIn. Think: your ideas, straight from your brain to your feed, finessed and ready to post. Work smarter, not harder.

⚡ Personal Branding Workshops → I’ve been running these inside companies, helping teams turn presence into pipeline and employees into brand assets. If you want me at your next one → [email protected]

We’ve covered your pillars, your consistency & now your voice.
Now it’s time to give you a blueprint you can literally copy-paste into your workflow.

Because the biggest excuse I hear?
“I don’t know how to structure a LinkedIn post.”

So here’s your look-book.

THE BLUEPRINT 📝

1/ Hook
Your first line = your only line of defence.
It needs to stop your audience.
Think bold statement, sharp question or a spicy one-liner.

Example:
→ "Your CV got you the interview. Your personality got you the job."

2/ Context
Set the scene. Give your perspective. Why should we care?

3/ Value
Drop the gem. Teach, share insight or tell the story.

4/ CTA
Don’t ghost your reader. Ask, invite, or direct them.

5/ Flow
Use short sentences. White space. Emojis if they fit your voice. Make it easy to read.

Week 3 Framework

1️⃣ Draft one post using this structure
2️⃣ Keep it under 200 words (clarity > essays)
3️⃣ Share it and tag me or send it through so I can see 👀

Posting isn’t practice in private.
It’s practice in public.

Closing Note 💌

We're 5K away from my December goal. The momentum is INSANE (thank you)!

If you’ve been feeling my content on LinkedIn, here’s how you can show love:
Share my page with a friend who needs it
Comment, like, repost: it goes further than you think
Forward this newsletter to someone building their brand

LinkedIn changed everything for me. From 28 followers to building a business, running workshops at agencies I once only dreamed of & turning my voice into £££.

Now I want the same for you.

Support your gworl…
→ Add [email protected] to contacts
→ New format: keep or tweak? Reply with your hot take
→ Sponsorships/features: reply “FEATURE” & I’ll send details

See you in 2 weeks. Same time. Same energy.