Hey friends,

New week. New heatwave. New reason to respect everyone who’s getting anything done right now.
If you’ve ticked off 80% of your to-do list in this weather - big up you!🫡

Quick note before we get into today’s marketing smoke: THANK YOU!
This week, I’ve had moments where I’ve asked myself - do I still need to be showing up here?
And every single day, I’ve had messages from y’all showing me love, telling me how much these emails help and pushing me to keep going.

I’m grateful <3

We’re rolling into September soon, so I’m opening the floor:

• What do you want to see more of?

• What would make Stephanie J more educational and fun?

Hit reply or drop me a message on LinkedIn - I’m all ears.

Sending you love for the weekend. Now… let’s get into some marketing SMOKE 🔥

Social News 🗞️ 

Featured Campaign: Burberry Gets on the Bus 🇬🇧

Heritage brands used to hold themselves at arm’s length - all prestige, no play. But in 2025? Culture WINS.

Burberry’s latest “Back to the City” campaign proves it. And the star? London’s very own TikTok Bus Auntie, Bemi Orojuogun - known for her infectious energy and somehow always standing right next to a bus without flinching.

For a brand that’s spent decades navigating the fine line between British luxury and public perception, this move is smart. It’s fresh. It’s human. It’s a reminder that luxury can tap into everyday culture without losing its shine.

This is Burberry’s most culturally aware play in years and it might just set the tone for other heritage brands to loosen up, too.

Honorable Mentions:

• NARS Cosmetics - Mykonos Takeover
  When your product is called “The Multiple,” you take it multiple time zones away. NARS flew influencers like Vanessa Gyimah and Melissa’s Wardrobe to Mykonos, pairing the Grecian sun with their cult classic. Destination trips are nothing new, but this was intimate and on-brand.

• Kai Collective - The Jersey Drop
  Kai Collective doesn’t just have customers; they have a community that rides hard for the brand. Founder Fisayo Longe teased the jersey for months before launch, then gifted it to loyal customers and select influencers. Because Kai’s an if-you-know-you-know label, the recipients made sure to post, sparking a hype loop that had everyone else trying to figure out how to get in the club.

• Glossier - The Pop-Up That Feels Like Home
  Glossier’s latest London pop-up wasn’t just a store; it was a love letter to their community. Think cosy lounge corners, personalised engraving stations and a “you belong here” energy that made you forget you were technically shopping. They built a space where fans could slow down, connect & leave with memories

Creative Concepts💡

Dating is everywhere right now - in culture, on socials, in music and Tinder… you’re not capitalising on this?

I hit Recessland on a mission.
For a man? Absolutely not.
For a creative concept? Every. Single. Time.

And it hit me: events like Recessland, Wireless and other big summer festivals are prime dating grounds. People aren’t just there for the vibes, they’re there to update the roster before summer ends.

Here’s the plan:

→ A Tinder booth where two potential matches can sit down (no phones, just 10 fun questions, pick 3 & swipe right for a match)
→ Make it playful, make it Instagrammable and make it part of the festival vibesss
→ Expand it to everyday city life, think pop-ups at TFL stations during peak hours.

Why this works:

→ It’s interactive and IRL in a world that’s gone digital
→ It taps into human curiosity & summer romance
→ It turns Tinder into an experience, not just an app

Dating apps are losing it’s touch because the format hasn’t changed in years. But bring that swipe into the real world? Now we’re talking cultural currency and user acquisition.

Am I onto something here… or do I need to send Tinder my invoice now? 🫡

s/o my Samantha - she helped me bring this idea to life 💗

Job Board 👩🏽‍💻

🎯 Totter + Tumble - Social Media Executive
United Kingdom | View Role

🎯 Major Player | B Corp - Social & Content Manager
London | View Role

🎯 DEPT - Social Strategist
London | View Role 

🎯 Attio - Creator & Community Lead
London | View Role 

🎯 Sainsbury’s - Creative Planner
London | View Role 

🎯 Fortune - Community Manager
London | View Role 

🎯 ELEMIS - Marketing Executive
London | View Role 

📚 Upskill Opportunity: Stanley

#KeepingupwithSteph

"Come to me, all who are weary and burdened and I will give you rest." Matthew 11:28

I’m on the market.
Not “open to exploring.”
Not “just seeing what’s out there.”

I’m. Ready. Now.

If you want someone to turn your LinkedIn from silent into online currency… I’m your person.

📌 Contract roles
📌 In-house projects
📌 LinkedIn content strategy
📌 Personal branding campaigns

I’ve:
⚡ Built strategies that turn feeds into inbound lead magnets
⚡ Ghostwritten for founders who land speaking invites & deals
⚡ Created content systems that drive sales without begging for the sale

I don’t post for the algorithm.
I post for impact.
I create social currency that translates into real-life wins.

And if you want to start creating at that level, there’s a new tool on the block that might just be better than ChatGPT for LinkedIn. It’s called Stanley. Think: your ideas, straight from your brain to your feed, finessed and ready to post.

💡 Check it out here

Last week I was thanking you for 22k followers and now I’m about to hit 23k. HOW CRAZY?
For me, followers aren’t vanity. They’re proof of skill, consistency and the fact that my voice is being heard not just in the UK, but worldwide. I’m grateful.

Right now, I’m also taking my personal branding workshops into companies - helping teams turn presence into pipeline and employees into brand assets.

If you want me at your next workshop, don’t be shy: [email protected]

Till next time 💋