Friday again? Feels like it’s spinning the block faster than I can keep up.

What’s been grounding me lately is this question:

If you could tell your future self one thing, what would it be?

Mine? “I’m proud you didn’t give up.” 🥺

Keeping it real… Freelancing isn’t easy.
Neither is building a business, pushing through a career gap, or figuring things out while life is life-ing.

But every stage you’re in?
It’s where you’re meant to be.
It’s the raw material before the finished product.

And when I look ahead, I know I’ll thank myself for:
→ Never giving up
→ Choosing reflection over panic
→ Letting it all work out

Freelancing taught me something simple but powerful:
Slowing down is still progress.
Resilience compounds.
And the grind isn’t the only story worth telling.

So if I could whisper anything forward, it’s this:
Keep showing up. It’s going to be worth it.

Now… y’all ready for the latest marketing smoke? 👀

Social News 🗞️ 

Featured Campaign: NYX x NicolAndria

One TikTok restock video. That’s all it took.

NYX spotted creator NicolAndria casually restocking her vanity, clocked the organic love & turned it into a collab. Result? Their limited launch sold out in a day.

This is what I keep saying: Personal Brands move product.
Not perfect ads. Not scripted campaigns.
Real people, sharing real moments.

The blueprint is simple:
→ Watch who already loves you
→ Turn that love into loyalty
→ Amplify it with cultural timing

Brands still treating product seeding as “send a box + pray” are missing the point. It’s about creating moments people want to remember, talk about and buy into.

10/10 for NYX

Honorable Mentions:

• Bose x CNC Merch

  A butter-yellow drop that proves PR drops doesn’t need to be loud to hit. Simple, clever & culturally on point. Influencers remember it. That’s the game.

• Sisters & Seekers Summer Party
  Not just a party, a brand flex. Branded spritz bar, curated goody bags, in-house DJ deck… they turned celebration into storytelling. Staff felt it and looks like a time was had!

Creative Concepts💡

No CC today - I’ll be back next week :)

Job Board 👩🏽‍💻

🎯 ManyPets - Social Media Marketing Manager
London | View Role

🎯 Chilly’s - Social & Community Manager
Greater London | View Role

🎯 Bending Spoons - Junior Content Strategist
United Kingdom | View Role 

🎯 Influence Digital - Creative Strategist
London | View Role 

🎯 MANUAL - Community Manager
London | View Role 

🎯 Noli - Brand Partnerships Lead
London | View Role 

🎯 OK COOL - Account Executive (UK)
London | View Role 

📚 Upskill Opportunity: Stanley

#KeepingupwithSteph

"Come to me, all who are weary and burdened and I will give you rest." Matthew 11:28

They say LinkedIn is “too serious.”
Too many eyes. Too much pressure.
So people hold back.

But I don’t and I appreciate the love you lot give me for it 💗

It's unfortunate that so many don’t feel as free here.

→ If you’ve ever wanted to say something but felt watched, DM me your comment.
I’ll post them anonymously under the post. Let’s make LinkedIn human pls

And yes… we actually did hit 23k 🎉 What cake are we cutting to celebrate? (I’m a sucker for red velvet ngl).

Also quick plugs because business never sleeps:

⚡ Stanley: honestly better than ChatGPT for LinkedIn. Think: your ideas, straight from your brain to your feed, finessed and ready to post. Think smarter not harder.

⚡ Personal Branding Workshops: I’ve been taking these into companies, helping teams turn presence into pipeline and employees into brand assets. If you want me at your next one → [email protected]

Thank you for rocking with me.