8 weeks. 8 drops. Zero excuses. Your LinkedIn Stephanie J glow-up starts now

Hey y’all,

We’re switching gears…
From now until the end of the year, it’s 8 newsletters. 8 weeks. 8 plays to get your personal brand all the way right.

No boring sh*t. No “5 tips you’ll forget tomorrow.”
We’re talking strategy that actually gets you seen, builds credibility & makes LinkedIn work like a pipeline, not just another app.

By the end of this run, you’ll:
⚡ Know exactly how to show up online without feeling “cringe”
⚡ Have content pillars that position you as the go-to in your space
⚡ Be more confident and comfortable putting your voice out there (because your voice is your currency)

Creative Concepts + Keeping Up With Stephanie J are on pause for now. This season, it’s about focus. And my focus is on making sure by the time we close out this year, your brand presence is undeniable.

Let’s make LinkedIn fun again (algorithm tantrums and all).

UNFILTERED BRANDING 🎓 

I started my personal brand 2 years ago. I’ve been through the trials, tested content & built the voice I have now. And I’m going to show you how to do the same.

First stop? CONTENT PILLARS

When I first started, I kept it simple:
1️⃣ Sharing my career journey (law ➝ marketing)
2️⃣ Breaking down campaigns with my own insights (not recycled “social insights”)

That’s all you need at the start: two clear lanes.

• Career → LinkedIn is about work, so speak on the thing you know best.

• Expert lane → an indsutry you want to be known in

One personal pillar = lets people buy into your story.
One expert pillar = positions you as the go-to in your space.

Here’s the psychology: making content at first is HARD. Exhausting even. But when you’re talking about things you’re genuinely interested in? It gets easy. Effortless.

Next up, CONSISTENCY.
Think of EastEnders: Monday to Friday at 7:30pm. Never missed an episode. That’s the energy. Pick your days. Pick your time. Show up. Train the algorithm and train yourself.

Next week we’re getting into writing. But for now, here’s the golden rule:
If you sound like you’re rambling, 9 times out of 10 you are. CUT IT.

Week 1 Framework

1. Pick 2 Pillars → Career + Expert lane

2. Lock a Schedule → Choose your days & time (then never miss)

3. Check Your Writing → If it rambles, cut it.

Save this. Screenshot it. Stick it on your wall if you have to.

This is your foundation.

Job Board 👩🏽‍💻

🎯 Decode Collectif - Creative & Communication Executive
London | View Role

🎯 Ogilvy UK - Account Executive
London | View Role

🎯 The Goat Agency - Strategy Executive
London | View Role 

🎯 TRO - Creative
London | View Role 

FYI:

STEPHANIE’S TOOLKIT (NO GATEKEEPING) 🔌

"Always be joyful. Never stop praying. Be thankful ina ll circumstances, for this is God’s will for you who belongs to Christ Jesus." 1 Thessalonians 5:16-18

⚡ Stanley → honestly better than ChatGPT for LinkedIn. Think: your ideas, straight from your brain to your feed, finessed and ready to post. Work smarter, not harder.

⚡ Personal Branding Workshops → I’ve been running these inside companies, helping teams turn presence into pipeline and employees into brand assets. If you want me at your next one → [email protected]

And because I don’t gatekeep, here are LinkedIn creators you need to have on your radar:

• Adanna Akinfemwa

• Nancy Ampaw 

• Denée Seaton 

• Mischa Collins 

• Lauren Spearman 

Follow them. Study them. Steal with pride (and give credit).

Closing Note 💌

We’re 6K away from my December goal (mad, I know). But I also know we can do it and then some!

If you’ve been feeling my content on LinkedIn, here’s how you can show love:
Share my page with a friend who needs it
Comment, like, repost: it goes further than you think
Forward this newsletter to someone building their brand

LinkedIn changed everything for me. From 28 followers to building a business, running workshops at agencies I once only dreamed of & turning my voice into my currency.

Now I want the same for you.

Support your gworl…
→ Add [email protected] to contacts
→ New format: keep or tweak? Reply with your hot take
→ Sponsorships/features: reply “FEATURE” & I’ll send details

See you in 2 weeks. Same time. Same energy.