January is officially wrapped - yep, it’s over besties 🥲

For some, January was all gas, no brakes. For others? February is when the real game begins.

But one thing’s for sure - 2025 is about to be the year brands get personal.

Think less hard sell, more seamless integration.
If something already fits into your life, it doesn’t feel like an ad… it feels like a must-have.

I’m calling it 2025 is about to be the year LIFESTYLE MARKETING turns up a knotch.

Featured Campaign: Asda’s Social Campaign

Asda just turned window shopping into wishlist shopping, and I’m obsessed.

Instead of just showing products on shelves, they’re creating fully aesthetic trolleys filled with homeware aka, making your weekly shop look like a Pinterest board.

And honestly? It’s genius.

It’s the kind of content that makes you pause mid-scroll and mentally add items to your basket.

The colour palette is aesthetically pleasing, driving engagement as their audience will ask where to find certain products. And a Valentine’s-themed cart… Perfectly timed as everyone’s on the hunt for gifts.

In just 10 days, the video racked up 3.2M views - Asda proves that when marketing taps into lifestyle, the results speak for themselves.

Featured Campaign: Plenish ‘Give it a Shot’ Campaign

Wellness marketing is everywhere, but Plenish made sure we listened.

Instead of the same old "health is wealth" messaging, they flipped the script with a clever, relatable OOH campaign.

They took a fresh, playful spin on "shots" because let’s be honest, we all know the regret of texting an ex after one too many.

Plenish turns that familiar feeling into a lighthearted, feel-good health message.

The copy? Simple & witty. It makes you pause, chuckle, and most importantly, check for the brand.

And the placement? A London Underground ad. The perfect way to meet their audience in their daily routine, making wellness feel like an effortless part of their life.

By tapping into lifestyle and turning an everyday experience into a brand moment, Plenish shows that wellness marketing doesn’t have to feel moany; it just has to feel real.

Honorable Mentions:

• 1Way x AURA: 1Way is carrying right now - no debate. Their ADs always give major FOMO, and their latest activation shows why they’re the Man of the Match in the events scene.

• Cadbury ‘Made to Share’: Cadbury reminded us why nostalgia marketing will always hit. Their latest campaign blends storytelling with creating moments that sticks. A reminder that the simplest gestures have the biggest impact.

•  Jacequmus « La Croisiere Show »: Jacquemus recently filmed an entire fashion show using an iPhone, showing that luxury is no longer about exclusivity - it’s about culture.

Asda’s Next Big Social RUN

Asda’s recent success with its aesthetic trolley concept proves one thing: when you tap into the lifestyle and preferences of your audience, you get results.

But here’s the thing - they need to RUN IT TF UP!

A perfect example? Nataleebfitness. She created a series of videos around "there’s nothing I can’t do," all while creating gym content.

The result? A huge surge in engagement and building a dedicated community. She stuck with a message.

Asda could take a page out of that book by rolling out seasonal and lifestyle-themed trolleys. Think beyond homeware - create carts for different food types, like vegan options, budget-friendly meals...

These could be timed to match specific holidays, like a Valentine’s Day meal prep trolley or a Summer BBQ cart.

Asda would stay relevant all year round. Consumers love feeling heard, and a brand that consistently delivers content they resonate with will always have a one up.

🎯 THG - Senior Influncer Executive
Manchester | View Role

🎯 Swarovski - Media & PR Executive
London | View Role 

🎯 Black Sun Global - Growth Manager
London | View Role

🎯 Uber - Franchise Engagement Manager
London | View Role

🎯 Superdrug - Social Media Marketing Manager
London | View Role

🎯 AQA - Assosiate Comms & Enagagment Manager
England | View Role

🎯 L’Oreal - Communication & Engagement Manager
London | View Role

🎯 Wella Company - Assistant Social Brand Manager
London | View Role

🎯 JP Morgan Chase - Content & Social Media Manager
London | View Role

🎯 Hourglass Cosemtic - Influencer Marketing Manager
London | View Role

📚 Upskill Opportunity: Introduction to Social Media Marketing

#KeepingupwithSteph

"He cuts off every branch in me that bears no fruit, while every branch that does bear fruit he prunes so that it will be even more fruitful." John 15:2

2025 just kicked off, and it’s already wedding season? Love that for me. Had such a great weekend - can’t wait to celebrate even more weddings this year. Side note: 6 hours straight in heels, then the shoes come off just in time for the pics? PAIN

Now, FEBRUARY is here, and you know what that means - new announcements, of course! I’ll be hosting a personal branding workshop with The Lady PowerHouse! Even better? It sold out before they even had a chance to post about it on socials.

Can’t wait for this y’all

Not me making the cut for Alt Marketing School’s Top Marketers List 2025… literally had me in tears 😭 This just proves that consistency takes you far, so here’s your reminder to lock in - the results are a guaranteed follow.

Oh & guess what? New series #offbrandonly coming soon 👀 … but damn, no one showed this love the first time, so we try again.

Want to take your personal brand to the next level? Book me for a 1:1 session here!