February came and went like there was rent dueeeeeee 😭

Happy Friday & happy last day of the month!

BTW marketing is what you make it.

Really and truly, you don’t need to conform to any norms, but you do have to be strategic with your play.

So if you’re a brand or a business, here’s a little food for thought:
What keeps your marketing fun, engaging, yet highly authentic?

It’s lock-in season, and you especially don’t want to carry last this year.

Social News 🗞️ 

Featured Campaign: MrBeast’s Beast Games

Marketing has no expiry date. MrBeast is proof.

At 13, he wasn’t a billionaire. He wasn’t breaking YouTube records. He wasn’t launching a reality show on Amazon Prime.

He was just a kid with a camera, posting videos from his bedroom.

Fast forward over a decade:

→ The most subscribed YouTuber in the world
→ A brand that goes so crazy, every upload is a MOVIE
→ Beast Games - his own reality show, taking over Amazon Prime

But here’s what's real: he played the long game...
Most brands chase virality. MrBeast built a community.

In just 25 days since its release, Beast Games hit 50M viewers, becoming Amazon Prime Video’s most-watched unscripted series 🤯 

📌 He wasn’t just the host - he was the narrator, taking his audience on a journey
📌 The challenges weren’t just complex - they were unexpected and creative

That’s what most marketers miss: trends fade, but trust lasts.

🫧 Virality is a moment. Community brings momentum
🫧 Marketing isn’t about one big hit - it’s a whole lotta consistency
🫧 People connect with people - test, fail, refine and keep showing up

MrBeast didn’t let his starting point define his end result. And neither should you!

MrBeast’s personal brand got him here.
↳ Your brand is an asset. You never know where it might take you.

Creative Concepts💡

No CC today - I’ve been offline and in the real world this past week so I’ll be back next week.

Job Board 👩🏽‍💻

🎯 The Guide Dogs for the Blind Association - Celebrity and Influencer Lead
London | View Role

🎯 Wayfair - Organic Social & Influencer Marketing Manager
London | View Role 

🎯 Linzi - Influencer Marketing Executive
London | View Role

🎯 Skin Design London - Brand Manager
England | View Role

🎯 FARFETCH - Social Media Lead
London | View Role

🎯 Pizza Hut - Brand Manager
London | View Role

#KeepingupwithSteph

"They found him and said to him, 'Everyone is looking for you“ Mark 1:37

February has been a month of playing catch-up; catching up with friends, family, work… even my finances chile 😭 But I’m excited for March!

Speaking of March, Beyond Education is hosting in-person events in London and Manchester! If you’re around on the 11th or 13th March, PULL UP - there are job opportunities on the table!

Wednesday, I spent the evening with Girls in Marketing celebrating being named Top 25 Marketers, and honestly, it’s humbling to be recognised and appreciated for my work.

S/O to Olivia for putting together such a cute event and keeping it real & raw 💗

With International Women’s Day approaching, I can’t wait to see all the campaigns rolling out. I’ll be celebrating the incredible women who’ve impacted my life over on LinkedIn - stay tuned!

Oh, and I got my hair done. And when I say... I might not have money to eat, but a hair appointment will be BOOKED 😭 (I joke - be financially responsible, y’all). But I’m back, and I LOVE this new look on me!

Separately, thank you for the endless support - I truly appreciate everyone who continues to tap in!