September is around the corner. Translation: no more excuses.

If you’ve been sitting on ideas, waiting for motivation or telling yourself you’ll “start when life slows down,” this is your reminder. Life doesn’t slow down. You just choose to start anyway.

Consistency beats confidence.
Visibility beats perfection.

This month, your only job is to show up.
The results will follow.

Small shifts. Big goals. September is the final sprint. IT’S ALL GAS NO BREAKS!

Who’s with me 👀

Social News 🗞️ 

Featured Campaign: Tone by AMP

Streamers just schooled traditional marketing.

Duke Dennis, Kai Cenat & the AMP crew fronting Tone? That's not influencer marketing; that’s what social currency can do.

They didn't slap creators on a brief. They partnered with voices who already own their audience's trust. THEMSELVES. The result? Marketing that doesn't feel like marketing.

New playbook: Faces > Faceless. Community > Campaigns.

Honorable Mentions:

• Adidas x Beyoncé "House of Déjà Vu"
  Paris pop-up that merged fashion, music, sport. Part gallery, part club, part retail. Pure brand theatre.

• Uber Eats x Love Island US
  "I Got a Text!" meal deals during finale. Made fast food part of the drama and guess who’s ordering… ME!

• Barbie x Airbnb DreamHouse 2.0 
  Malibu house reopened with UGC-friendly spaces + sustainability angle. Barbie's grip didn't stop in 2023.

Creative Concepts💡

No CC today - I’ll be back next week :)

Job Board 👩🏽‍💻

🎯 Totter + Tumble - Social Media Executive
United Kingdom | View Role

🎯 Major Player | B Corp - Social & Content Manager
London | View Role

🎯 DEPT - Social Strategist
London | View Role 

🎯 Attio - Creator & Community Lead
London | View Role 

🎯 Sainsbury’s - Creative Planner
London | View Role 

🎯 Fortune - Community Manager
London | View Role 

🎯 ELEMIS - Marketing Executive
London | View Role 

📚 Upskill Opportunity: Stanley

#KeepingupwithSteph

"Do not be afraid or discouraged, for the Lord will personally go ahead of you. He will be with you; he will neither fail you nor abandon you." Deuteronomy 31:8

Quick updates before I let you go:

1/ Newsletter will now drop fortnightly… 2nd week of every month on a Wednesday. Thanks for the feedback, y’all.
2/ I’ve made a little Hit List for 2025. If you can plug me in, let me know.
3/ Going out for dinner with my bestie this week; excited for that one.
4/ September to December = FULL lock-in. Respectfully, I’m starting life again and taking you on the journey.
5/ Your girl is also on the lookout for a full-time role working on social campaigns (bonus points if it involves travel.) If you know anyone hiring, please send it my way.
6/ 30k on LinkedIn by the end of the year. So you’ll definitely be sick of me next quarter.
7/ Got some bits on Vinted too… I need it gone so please buy xxxx

Also quick plugs because business never sleeps:

⚡ Stanley: honestly better than ChatGPT for LinkedIn. Think: your ideas, straight from your brain to your feed, finessed and ready to post. Think smarter not harder.

⚡ Personal Branding Workshops: I’ve been taking these into companies, helping teams turn presence into pipeline and employees into brand assets. If you want me at your next one → [email protected]